Once you have all the information you need, you can begin designing your booth with an eye toward making it attractive, coherent, and effective. To achieve this, use contrast to create attention and interest by varying colors, shapes, sizes, and textures. Align elements along a grid or line for order and harmony. Repetition of elements such as fonts, colors, logos, and images will create a unified and branded look. Proximity can be used to create relationships and groupings of elements. And for stability and symmetry, balance your elements evenly or unevenly across your booth. By following these tips and principles, you can design a booth that will draw in visitors and convert them into customers.